AI website conversion auditStrangers don't file bug reports. They leave.
Cold Visitor sends AI visitors - an impatient buyer, a skeptical evaluator, a first-timer on slow 4G - through your site in a real browser, and shows you the exact second each one gives up. On video.
Free · one session, one per domain · no signup · paid packages below
- 00:04opened your homepage
- 00:09"Okay - what does this cost?"
- 00:14clicked Pricing → nothing happened
- 00:19clicked Pricing again → nothing happened
- 00:26"This site is broken and wasting my time."
- 00:31abandoned — watch the clip at 00:26
How it works
Give us a URL. The visitors do the rest.
No scripts to write and no test IDs to add. Add an optional goal, such as "reach the order confirmation", and see where each visitor gives up before getting there.
Pick your visitors
Six personas, each with its own patience, device and network speed.
They really visit
Each session opens a fresh, real browser. Visitors read, click, scroll and fill in forms.
Every step is evidence
Everything is recorded step by step, with the visitor's own reasoning and the full video.
You get the friction report
A score, the funnel per persona, the top findings and a clip at the exact second each visitor gave up.
A report you can act on the same afternoon
Every finding comes with the exact second on video - you watch the visitor give up instead of guessing why. Click a timestamp to jump straight there, the same way you will in your report.
Open a real report Six AI visitors (three personas, desktop and mobile) against our fictional Northpeak store. Same output you get, nothing removed: score, funnel per persona, findings and the six session videos.
Jump straight to the moment
Press play, or click a timestamp - the recording jumps to the exact second, just like every finding in your report does.
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critical
All five visitors gave up before the goal
Shoppers found no prices or terms; explorers hit dead ends after two pages. Their own words are attached to every drop-off. ▸ watch 00:26
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medium
Fonts blocked by a mixed-content error
The page loads over HTTPS but requests a stylesheet over HTTP - the browser blocks it on every visit. Fix: one character, http → https.
What's inside every conversion audit
Everything is tied to evidence you can replay - no scores without receipts.
Friction score, 0-100
Computed from severity and how many visitors each problem hit. Re-test after fixing and watch it move.
Funnel per persona
Where each visitor type entered, hesitated and dropped, page by page.
Video with timestamps
Every finding links to the exact second in the session recording.
Exact copy rewrites
When the problem is wording, you get the current text and a proposed replacement - quoted from your real page, never invented.
Dead-CTA sweep
Every visible link and button clicked once; the ones that do nothing get named.
Before / after re-test
Run it again after your fixes: score delta, resolved findings, and anything new.
Built to be safe on a live site
No real orders, ever
Visitors stop before any irreversible step - payments, bookings, deletions - and the report marks it "not tested for safety", never "failed".
Unmistakably fake data
Forms are filled with clearly marked test data on a dedicated test domain. Payment fields are never touched.
Your domain, your call
The free cold visit only browses your public pages - it never fills or submits anything. Full audits run after you verify domain ownership. Runner IPs are published for your allowlist. EU-hosted, recordings purged on schedule.
Questions people ask before their first audit
What is an AI website audit?
AI visitors with different personas - an impatient buyer, a skeptical evaluator, a careful senior on slow 4G - browse your site in a real Chromium browser, with no script and no test IDs. Every step is recorded: what they clicked, what they thought out loud, where they hesitated and the exact second they gave up. You get a scored conversion audit with video evidence for every finding.
How is this different from session replay or heatmaps?
Session replay tools show you real users after you already have traffic. Cold Visitor generates the visit: it works before launch, on low-traffic pages and on redesigns - and unlike a replay, the visitors explain themselves ("I can't tell what this costs, I'm leaving").
Why do visitors leave my website?
In the audits we run, the same few reasons keep coming back: the page doesn't say what it costs, a call to action leads nowhere, a form asks too much too early, or the page is slow enough that patience runs out. The report shows which of these is happening on your site, with the moment on video.
Is it safe to run on a live site?
Yes. Visitors fill forms only with clearly marked test data, never touch payment fields, and stop before any irreversible step - orders, bookings, deletions - which the report marks as "not tested for safety". The free cold visit only browses public pages; full audits run only against domains you verify, from published IPs, on EU-hosted infrastructure.
How much does a website conversion audit cost?
The cold open is free: one visitor session with your single worst finding and its video clip. The full audit is a one-time EUR 19 - six personas, every finding, copy rewrites and the dead-CTA sweep. A re-test after your fixes is EUR 12. No subscription. And if the full audit finds nothing of medium severity or higher, we refund you in full.
Pay per audit, not per month
One-off, no subscription. The price you see at checkout is the price you pay.
Cold open
€0
- 1 visitor session on your homepage
- Funnel plus your single worst finding, with its video clip
- Remaining findings visible but locked
Full audit
€19 one-time
- Up to 10 sessions: 6 personas across desktop and mobile
- Full scored report with every finding and clip
- Copy rewrites and dead-CTA sweep included
- Automated accessibility check (WCAG 2.1 AA rules, keyboard-only visitor)
- Optional: compare with one competitor - 6 extra desktop visits to their public pages, no extra cost
- Nothing worth fixing? Full refund. If the report has no finding of medium severity or higher, we refund you in full.
Run the audit
Re-test
€12 after your fixes
- Same personas, same goals, fresh sessions
- Before/after comparison with score delta
- Proof your fixes worked - or didn't
Payment is handled by PayPal - you are taken there to pay and come straight back. We never see your card details. See the refund policy.
Credits for agencies and weekly monitoring
A credit is one full audit or one re-test. Buy a pack once and you get a secret key: spend it from the credits console, the API or your CI. Still no subscription.
Agency pack
€149 10 credits
- 10 full audits or re-tests, for any of your clients' sites
- Reports carry your agency's name: “Prepared by” you
- Run them from the credits console, the API or a GitHub Action
Monitoring pack
€99 13 weekly runs
- A re-test of your site every week for 3 months, compared with the week before
- Email alert when the score drops or a serious new problem appears
- Pauses on its own when the credits run out
Already have a key? Open the credits console.